News from JGRE

Volume 8, September 2016

Office Space Design:   continued

FullStory began with over 60 properties that ran the gamut as far as geographical location and building profile. Their initial drivers were proximity to amenities and shorter drive times for their employees. As they toured the market and narrowed their list of options, they became more interested in accessible ingress and egress and a property that would provide a blank palate for personalizing their space from the ground up.

FullStory ultimately chose Armour Yards for its nearly 14,000-square-foot office relocation. The 300,000-square-foot, single-story loft/office project in Midtown has an open, urban industrial feel that appeals to the Millennial generation.  FullStory co-founder and CEO Scott Voigt told The Atlanta Business Chronicle “We did not want anything that had an elevator involved. It just felt soul crushing to get into an elevator every day.”

The interior design of their new space will exemplify the modern Millennial office, with an open plan, collaborative work areas, flexible work stations and finishes that reflect the vibrancy of this young, fast-growing company (FullStory plans to add up to 65 jobs over the next several months as it scales to meet customer demand which has more than doubled, according to The Atlanta Business Chronicle).  Foregoing a traditional reception area, they chose instead to place their break area – complete with a full service coffee bar at the front of the space. FullStory strategically placed a hammock in the area designated as their library, and named one of their open meeting spaces the “Hug It Out” area. Such creative design features are sure to appeal to their Millennial employee base and woo their target job-seekers.

       

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Commercial Real Estate Services, Atlanta, GA